The common prejudices against using an Adlink instead of or as well as the traditional Ad unit are faltering as Publishers are finding more and more ways to turn these little units into high converting Ads.
The basic assumption goes something like this: as the Adlink unit requires a visitor to click first on one of the four or five topics and then on one of the ads they will be clicked on less as it requires them to do two things. In a sense this is true but the best way to see Adlinks is not to compare them to the traditional ad unit because basically they are not the same.
Whereas the regular ad is best utilized as additional content for your website, the Adlink is best utilized as additional navigation. Most navigation links are solely the number of words which prescribe the meaning of that navigation and this is what Adlinks replicate.
They come in two main formats - horizontal and square (each of which has several variations). Therefore, they can be used effectively in a variety of places:
1. The favored hot spot for Adlinks is the top left of your navigation where on this site it says "Make Money With Adsense". If you include them there and match the link, border and background color to the colors you are already using you will generate a high ctr.
2. A 728 x 15 in the traditional leaderboard position can work very well (just underneath your banner and above your actual webpage). This golf store has done it well.
3. A 468 x 15 above or just below your actual page title can also work well. On this page it would go either above or below "Adsense Adlinks - Best Practices". Bear in mind that the 468 sometimes isn't long enough to cater for the amount of words that it generates and will result in it being squashed together. You'll have to test it for your content.
4. You can also use one of the square units at the bottom of your articles. WiseGeek uses this method and have done so for as long as I remember their site being online suggesting that the conversion is pretty good.
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